That’s when the idea was born: to create an online store where dog lovers like us could find everything their furry friends need — from toys and treats to cozy beds and stylish accessories — all in one place, and at fair prices.

We spent months testing products, speaking with veterinarians and pet owners, and carefully curating a selection we truly believe in. Every item in our shop has been approved by real dogs (including Max himself) and their humans.

Today, our mission is simple: to bring joy, comfort, and a little extra tail-wagging to dogs and their families across the country. We're glad you're here — and we can't wait to be part of your pup’s journey!

Our Story